Welcome to the website dedicated to the positioning of Hong Kong as Asia's world city.

This website presents Hong Kong's new brand platform, visual identity and brandline as well as an overview of the many elements that have served to make Hong Kong the gateway to the Mainland of China and the hub for business throughout the Asia-Pacific region. It also presents a brief introduction to the opinion research that was instrumental in the development of the new positioning for "Brand Hong Kong".

Since its return to China in 1997, Hong Kong has continued to thrive by playing to its strengths. Our position as Asia's world city stands as testimony not only to the hard work and commitment of our 6.8 million people but also to the power of freedom and openness as driving forces for economic success.

We are very excited about the programme to position Hong Kong as Asia's world city. The people of Hong Kong have worked long and hard, through good times and bad, to create a uniquely successful city. This new campaign seeks to build upon that success to attract new opportunities throughout the community.

This website is one of the many ways we are bringing Asia's world city - one of the great cosmopolitan cities - to audiences around the globe. I hope you enjoy your visit.

Donald Tsang
Chief Executive